Philosophy
HELLO
Brand identity goes beyond logos or visual elements—it encompasses the totality of how customers see, hear, use, and interact with a brand. It delivers both trust and delight through meaningful symbols and consistent experiences, evolving flexibly under a clear purpose as a living system and the strategic foundation of the brand.
There is no brand without strategy
About Brand Identity
Our branding philosophy focuses on difference and repetition as a way to uncover brand equity. We are not interested in simply producing something; we are far more concerned with how it is defined. Brand identity is one of the key strategies for building a robust brand concept. Anyone can create a brand, but the creation of a truly memorable brand image depends very much on who is behind it. As a brand accelerator, we work alongside your business to build distinctive, memorable brand images that drive sustainable growth.
About Us:
Branding is not just a creation of visual design elements, it's a way of understanding and defining brand equity.
Vision Statement:
At the intersection of technology and the humanities, we redefine the essence of business and present it to the world through simple brand concept that anyone can intuitively understand.
Key Values:
Values
Redefine
Branding
History:
2026
- WIP
2025
- 기업 브랜드 컨설팅 및 브랜드 개발
2024
- ICT 융복합 지원사업 선정
- 서울관광플라자 협력 스타트업 선정
- 알파라운드 입주기업 선정
2023
- 청년창업사관학교 13기 선정
- ICT 융복합 지원사업 선정
2022
- 문화기술 사업화 촉진프로그램 선정
- ICT 융복합 지원사업 선정
- 스마트시티 리빙랩 선정
2021
- 고양1인창조기업지원센터 입주기업 선정
- 뉴미디어콘텐츠창업지원사업 선정
Clients:
