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Philosophy

HELLO

Brand identity goes beyond logos or visual elements—it encompasses the totality of how customers see, hear, use, and interact with a brand. It delivers both trust and delight through meaningful symbols and consistent experiences, evolving flexibly under a clear purpose as a living system and the strategic foundation of the brand.

There is no brand without strategy

About Brand Identity

Our branding philosophy focuses on difference and repetition as a way to uncover brand equity. We are not interested in simply producing something; we are far more concerned with how it is defined. Brand identity is one of the key strategies for building a robust brand concept. Anyone can create a brand, but the creation of a truly memorable brand image depends very much on who is behind it. As a brand accelerator, we work alongside your business to build distinctive, memorable brand images that drive sustainable growth.

About Us:

Branding is not just a creation of visual design elements, it's a way of understanding and defining brand equity.

Vision Statement:

At the intersection of technology and the humanities, we redefine the essence of business and present it to the world through simple brand concept that anyone can intuitively understand.

Key Values:

V alues

R edefine

Branding

History:

2026

- WIP

2025

- 기업 브랜드 컨설팅 및 브랜드 개발

2024

- ICT 융복합 지원사업 선정

​- 서울관광플라자 협력 스타트업 선정

- 알파라운드 입주기업 선정

2023

Selection for the 13th Youth Entrepreneurship Academy

Goyang ICT Convergence Support Project Selection

2022

Selection of Cultural Technology Commercialization Promotion Program

Goyang ICT Convergence Support Project Selection

Goyang Smart City Living Lab Selection

2021

Moved into Goyang One-Person Creative Enterprise Support Center

Selected for the New Media Content Startup Support Project

Clients:

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